Optimize vs The Competition

See how Optimize stacks up against Optimizely, VWO, and other enterprise A/B testing tools.

Feature Optimize Optimizely VWO LaunchDarkly
Starting Price $0/mo $50,000/yr $199/mo $10/seat/mo
A/B Testing ✓ ✓ ✓ ✓
Multi-Armed Bandits ✓ Thompson Sampling ✓ ✗ ✗
Feature Flags ✓ ✓ ✗ ✓
Statistical Significance ✓ 95% CI ✓ ✓ ✗
Server-side SDK ✓ ✓ ✓ ✓
JavaScript SDK Size <2KB ~80KB ~150KB ~30KB
Setup Time 5 minutes Days/Weeks Hours Hours
No Cookies Required ✓ ✗ ✗ ✓
Sales Call Required ✓ No ✗ Yes ✗ Yes ✓ No
Self-serve Signup ✓ ✗ ✓ ✓
Auto-promote Winner ✓ ✗ ✗ ✗

Why Teams Switch to Optimize

$

90% Cost Savings

Enterprise tools charge $50K-$200K/year. Optimize starts free and scales to $29/mo for most teams.

Same-Day Setup

No implementation consultants. No multi-week onboarding. Add one script tag and start testing.

Better Bandits

Our Thompson Sampling implementation finds winners faster and wastes less traffic on losing variants.

Privacy by Default

No cookies, no PII tracking. Fully GDPR and CCPA compliant without any configuration.

Real Statistics

Proper hypothesis testing with p-values and confidence intervals. No inflated metrics or "directional" results.

Tiny SDK

Under 2KB gzipped. Enterprise SDKs add 100KB+ to your page load. Ours is invisible.

What Switchers Say

"We were paying Optimizely $80K/year and barely using it because it was so complex. Optimize does everything we need for $29/month."

David Kim VP Engineering, Series B Startup

"VWO's SDK was adding 200ms to our page load. Optimize's SDK is so small we couldn't measure the difference. Our Core Web Vitals improved immediately."

Lisa Zhang Performance Lead, E-commerce

"The multi-armed bandit feature is genuinely better. We're finding winners 40% faster than with our previous tool."

James O'Brien Growth Manager, SaaS Platform

Ready to Make the Switch?

Migrate from Optimizely, VWO, or any other tool in minutes.

Get Started Free

No credit card required. Free forever with generous limits.